With a love for nature and holistic health, young pharmacists Latha and Jayesh Chaudhary left the pharma world and founded Exotic Naturals – a natural ingredients supplier in 1993. With high ambitions of growth and passion to improve human health, Exotic started offering botanical as well as marine ingredients. But business isn’t just about facts and figures. It’s also about contentment and desire to create a lasting impact. Hence, there was a need to integrate traditional wisdom with modern science. This inspired Latha and Jayesh to found ENovate Biolife to bridge the gaps in research, biomass procurement, manufacturing techniques and quality control of natural ingredients.
To improve human health with evidence based innovative ingredients at affordable price.
The BHAG vision inspired ENovate “Thinking Logo” design directing each team member to Innovate and Ideate. With these core values and a focus on research we built a team of doctors, pharmacologists, phytochemists and pharmacists. Like all early stage businesses, hurdles were encountered but we persisted in developing ingredients close to nature with credible science and quality excellence that were designed to perform.
Out of several species of Alpinia, three most commonly grown species are Alpinia galanga, Alpinia calcarata and Alpinia officinarum. The roots of Alpinia galanga and Alpinia officinarum are well identified in trade as greater and lesser galangal respectively. But the roots of Alpinia galanga and Alpinia calcarata appear very similar to the untrained eye and hence any adulteration or substitution can go unnoticed. Because of the close similarities between Alpinia calcarata and Alpinia galanga, a macroscopy, microscopy and DNA testing together helped authenticate EnXtra® raw material.
Although hugely popular, Withania somnifera is often contaminated with related species Withania coagulans. Withania coagulans is also important plant for its property of coagulating milk. To ensure the best male sexual health benefits HeezOn® uses only DNA authenticated roots of Withania somnifera. DNA finger printing of Withania somnifera roots.