Our Philosophy

Quality Ahead of Quantity

The industry talks about clinical trial support, but no-one talks about the quality of the clinical research. ENovate focuses on delivering quality research to support ingredient launches, as opposed to small immature studies of limited value. We spend more time and money to research ingredients that truly work and are validated with high-value clinical support upon launch.

Affordable Intellectual Properties

Market seeks cost effective ingredients with quality research. At ENovate we build value in our offerings. ENovate spends extraordinary amounts on clinical trials, validating testing methods and developing sustainable supply.

Lean Processing

We believe in lean processing of our ingredients to ensure that ingredients remain close to nature.

Roots for coagulating milk or male sexual health

Although hugely popular, Withania somnifera is often contaminated with related species Withania coagulans. Withania coagulans is also important plant for its property of coagulating milk. To ensure the best male sexual health benefits HeezOn® uses only DNA authenticated roots of Withania somnifera. DNA finger printing of Withania somnifera roots.

Alpinia galanga or Alpinia calcarata

Out of several species of Alpinia, three most commonly grown species are Alpinia galanga, Alpinia calcarata and Alpinia officinarum. The roots of Alpinia galanga and Alpinia officinarum are well identified in trade as greater and lesser galangal respectively. But the roots of Alpinia galanga and Alpinia calcarata appear very similar to the untrained eye and hence any adulteration or substitution can go unnoticed. Because of the close similarities between Alpinia calcarata and Alpinia galanga, a macroscopy, microscopy and DNA testing together helped authenticate EnXtra® raw material. 

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